Privacy Policy

BetterReply (“BetterReply,” “we,” “us”) is a unified inbox for creators. It brings your comments, direct messages, and email from connected platforms into one place, drafts replies in your voice, and turns keyword comments into DMs. This policy explains what data we handle and why. Questions: privacy@betterreply.com.

• Account data. The email and password you use to sign up, and your workspace settings.
• Connected accounts. When you connect Instagram, Facebook, YouTube, Threads, LinkedIn, or an email inbox, we store the access tokens needed to read and reply on your behalf. Tokens are encrypted at rest and never shown to you or anyone else.
• Message content. The comments, direct messages, and emails on your connected accounts, plus the replies you and the AI draft and send. This is what powers your inbox.
• Billing data. Your subscription status and plan. Card details are handled by Stripe; we never see or store your full card number.
• Usage data. Basic logs needed to run the service and keep it secure.

• To show your messages in one inbox and let you reply from one place.
• To draft replies in your voice. Message text is sent to our AI provider (Anthropic) solely to generate a draft for you. It is not used to train their models.
• To send the replies you approve, and to run keyword-to-DM automations you set up.
• To process your subscription and provide support.
• To keep the service secure and prevent abuse.

We do not sell your data, and we do not use the content of your messages for advertising.

BetterReply’s use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. Specifically, data from YouTube and Gmail is used only to provide and improve the in-app features you connected them for. We do not transfer or sell this data, do not use it for advertising, and do not use it to train generalized AI or machine-learning models. Humans do not read your Google data except with your explicit permission, to fix a problem you report, for security, or as required by law.

We rely on a small set of vetted providers to run BetterReply:

• Zernio connects and manages your Instagram, Facebook, YouTube, and Threads accounts and delivers comments and DMs.
• Unipile connects LinkedIn and email inboxes and delivers those messages.
• Google provides Gmail access for inboxes connected directly through Google sign-in.
• Anthropic generates reply drafts from message text (no model training on your data).
• Stripe processes payments.
• Supabase and Vercel provide database, authentication, and hosting.

We share only what each provider needs to do its job, and only to operate BetterReply for you.

We keep your data while your account is active. When you disconnect an account, we delete its stored access tokens and stop syncing it. When you delete your account, we delete your workspace data within 30 days, except where we must keep records for legal or accounting reasons. You can request deletion any time at privacy@betterreply.com.

Access tokens are encrypted at rest. Your workspace data is isolated from every other workspace at the database level, so one customer can never see another’s data. We restrict internal access and never log secrets.

You can access, correct, export, or delete your data, and disconnect any account at any time from your settings. Depending on where you live (for example, under GDPR or the CCPA), you may have additional rights; email us and we will honor them.

We use only the cookies needed to keep you signed in and to run the service. We do not use advertising or cross-site tracking cookies.

BetterReply is for people 18 and older and is not directed to children.

If we make a material change to this policy, we will update the date above and, where appropriate, notify you. Continued use after a change means you accept the updated policy.

Questions about privacy or a data request: privacy@betterreply.com.