Brand
The BetterReply brand
Logos, colors, and the rules for using them. If you're writing about BetterReply or putting our mark next to yours, use the files on this page and you can't go wrong.
The logo
A speech bubble with a typing indicator: someone is about to get a reply. That's the product, so that's the logo. Use the files as they come. Matte white bubble, three dots, brand gradient behind it.
Lockup and wordmark
When the logo needs the name next to it, use the lockup. The wordmark is set in Plus Jakarta Sans ExtraBold. Please don't retype it in another font; it never comes out right.
Colors
The gradient runs bright pink into magenta into a deep plum. Those three plus ink and white are the entire palette.
Pink
#f155dc
Magenta
#d214b9
Deep plum
#6a105e
Ink
#0a0e1f
White
#ffffff
The rules
Do
- Use the files exactly as downloaded.
- Leave clear space around the logo, one dot's width on every side.
- Put it on white, near-black, or the brand gradient.
Don't
- No gloss, shine, 3D, or glow. The logo is matte, always.
- Don't recolor it, stretch it, rotate it, or crop it.
- Don't redraw the bubble. It has three dots, not two, not four.
- Don't trap it inside another shape.
The name
BetterReply. One word, capital B, capital R. Not Better Reply. Not Betterreply.
Anything else
Need a format that isn't here, or want to check a use we didn't think of? Ask through the support page and a real person will get back to you quickly.